Sustainable consumption has emerged as a critical domain of inquiry due to increasing global environmental challenges and consumer demand for environmentally responsible products. This research article provides a comprehensive exploration of consumer behavior in the context of organic and sustainable beverage consumption, integrating insights from environmental psychology, marketing studies, production methodologies, and policy perspectives. Drawing upon interdisciplinary literature, the study examines factors influencing green consumption, including personal involvement, environmental concern, social norms, product attributes, and credibility of sustainability claims (Peattie, 2010; Milfont & Markowitz, 2016; Sarabia-Sanchez et al., 2014). The paper also explores the role of lean manufacturing and process optimization in supporting sustainable production systems, highlighting the interplay between efficiency, resource conservation, and environmental impact mitigation (Dora et al., 2013; Kawakami-Arevalo et al., 2022; Ghobadian et al., 2020). Using descriptive and integrative analysis, this study synthesizes empirical findings from research on organic food, wine, and craft beverages, considering consumer willingness to pay, sensory preferences, and perception of local versus organic products (Feldmann & Hamm, 2015; Mann et al., 2012; Poelmans & Rousseau, 2017). Furthermore, the research evaluates behavioral interventions designed to promote sustainable food consumption, such as digital nudges, social norm activation, and educational campaigns (Hedin et al., 2019; Van der Linden, 2015; Etale et al., 2018). Key findings highlight the multifaceted determinants of sustainable consumption, including individual motivations, societal influence, and market structures. The study contributes to a holistic understanding of sustainable consumer behavior, offering theoretical insights and practical implications for marketers, producers, and policymakers aiming to foster eco-conscious consumption while optimizing production efficiency. The article concludes with recommendations for future research directions, emphasizing cross-cultural studies, longitudinal monitoring of behavior change, and integration of circular economy principles in beverage production and distribution.